Posted July 24, 2025
AT&T Performing Arts Center Announces 2025 Latinidad Festival
(DALLAS) – The nonprofit AT&T Performing Arts Center today announced the fourth annual Latinidad Festival on Saturday, September 20 from 6:00 p.m. to 10:00 p.m. at Elaine D. and Charles A. Sammons Park. This free festival will feature music, food, artisanal vendors, and lively performances from local talent, highlighting the vibrant cultural traditions of various Latin American countries.
“Latinidad is one of the biggest and most vibrant celebrations that brings Latino communities from across North Texas together in the heart of downtown Dallas,” said AT&T Performing Arts Center President & CEO Warren Tranquada. “We can’t wait to celebrate Hispanic Heritage Month with great entertainment, tasty cuisine, and activities for the whole family.”
The Representa Foundation will kick off the event with the Latinidad Parade, and Sour Grapes Studio will host kids’ art activities. Featured performances this year include DJ Amaris Ezpinoza, Alegre Ballet Folklorico, and Havana NRG! A curated selection of artisanal and food vendors will be on hand throughout Sammons Park with authentic bites, refreshing beverages, jewelry, cultural attire, handmade goods, and more.
The event celebrates Hispanic Heritage Month, which is observed annually from September 15 through October 15. For more information, visit www.attpac.org.
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Media Contact:
Daniel O. Hernandez
Assoc. Director of Public Relations
214-978-3608 | daniel.hernandez@attpac.org
About the AT&T Performing Arts Center
There is no better place to explore and experience live performing arts than the AT&T Performing Arts Center in the Dallas Arts District. On its vibrant 10-acre downtown campus, the nonprofit Center operates three of the nation’s finest performance venues: Margot and Bill Winspear Opera House (the best stage for Broadway in North Texas), Dee and Charles Wyly Theatre, Annette Strauss Square; Two black box performance spaces, Nancy B. Hamon Hall and 6th Floor Studio Theatre; and the welcoming public green space, Elaine B. and Charles A. Sammons Park with its Flora Cantina.
The Center invites you to explore the best in live theatre, opera, pop, ballet, comedy, cutting-edge speakers and, through its partner TITAS/DANCE UNBOUND the finest dance companies from across the globe. The Center’s stages are a launching pad for world premieres – more than 70 since the Center opened – and an incubator for the city’s emerging arts groups. And this is where you can see the award-winning work of its five resident companies: Anita N. Martinez Ballet Folklorico, Dallas Black Dance Theatre, The Dallas Opera, Dallas Theater Center and Texas Ballet Theater. We also present the best small and emerging Dallas arts groups on our stages through the Elevator Project.
The Center serves our community through a range of donor and sponsor supported programs. Each year thousands of students experience our award-winning arts education programs that allows students to explore the arts and boost education outcomes. These include Open Stages, Backstage Spotlight, Young Women’s Leadership Conference, North Texas Ballet Folklorico Contest, Virtual Monologue Competition and Disney Musicals in the Schools, presented by the Moody Foundation. Our Community Partners and ArtsBridge-Powered by Toyota and ArtsBridge South Dallas help ensure access to the arts for Dallas communities that have been historically underserved. At the Center, you’ll find a public gathering place for everyone. A place that entertains audiences, inspires creativity and makes the cultural fabric of our great community even stronger. AT&T Performing Arts Center – Yours to Discover! www.attpac.org