Posted January 10, 2024

AT&T Performing Arts Center Unveils Cutting-Edge Website to Elevate User Experience and Innovation

With the help of Lifeblue, the website features best-in-class design and customer experience.

(DALLAS) – The AT&T Performing Arts Center, a nonprofit arts industry leader, with the help of Dallas digital agency Lifeblue, unveiled a revamped, visually stunning, and user-friendly online platform,, re designed to bring the enchanting world of performing arts to the fingertips of enthusiasts, patrons, and artists alike.

“The Dallas Arts District has long been the hub of fine and performing arts. The Center is excited to contribute to its growth by offering a more user-friendly and informative website,” says the AT&T Performing Arts Center President & CEO, Warren Tranquada. “Our new online presence is designed to provide visitors with a comprehensive overview of what is happening on our campus and in the neighborhood, the latest industry news, and innovative solutions that set us apart. Importantly, we have designed the site from the perspective of users, rather than being bound by traditional department or organization silos that too often categorize information from a primarily institutional perspective.”

Key features of the new website include:

1. Intuitive Navigation: A streamlined and user-friendly interface for easy navigation and accessibility.

2. Ticketing and Membership Integration: Seamlessly book tickets, explore membership options, and support the arts community with just a few clicks.

3. Educational Resources: Engage with our educational resources section, offering insights into the performing arts, interviews with industry experts, and opportunities for learning and growth.

4. Rich Multimedia Content: Immerse yourself in the world of performing arts through high-quality photos, videos, and behind-the-scenes glimpses, bringing the magic of live performances into the digital realm.

5. Immersive Event Calendar: Explore an interactive calendar showcasing upcoming performances, workshops, and events, making it easier than ever to plan your cultural experiences.

“Working in partnership with the AT&T Performing Arts Center has been a dream come true for us,” says Lifeblue co-founder and CEO Phillip Blackmon. “We value the important role arts and cultural institutions play, and we’re honored to have contributed to the Center’s ability to reach patrons in a meaningful way.”

The Center believes that the new website will be a valuable resource for our existing and prospective clients, partners, and stakeholders. It serves as a testament to our ongoing commitment to excellence and innovation in the arts.

To explore the new website and learn more about our offerings, please visit